Lawful basis and specific rules
GDPR governs personal-data processing. Marketing email also requires assessment under ePrivacy and the implementing national rules; in Belgium, check consent, exceptions and the right to object.
Permission and preferences
Record contact origin, communication choices, preference changes and opt-outs. Do not import purchased lists without a verified lawful basis.
Separate marketing from transactional
Order confirmations and newsletters serve different purposes. Separate sending domains and providers can help manage reputation and incidents.
Measure without overcollecting
Use meaningful bounce, complaint and conversion indicators with appropriate retention, transparency and local tracking-law assessment.
At a glance
| Aspect | Marketing | Transactional |
|---|---|---|
| Purpose | Promotion or commercial relationship | Operation of a service |
| Unsubscribe | Clear mechanism where applicable | Assess based on the message's purpose |
| Controls | Permission/preferences and deliverability | Message necessity and deliverability |
How SFERE can support
Design the operational campaign flow and controls with local legal validation where needed; no unsolicited campaign operations.
Official laws, standards & publisher resources
This is an editorial explanation. Verify consolidated laws, applicable standards and interpretations for your activity, country and date. Full standards may require a licence.